Skip to content
Heart of the Block
Made in Brooklyn, for Brooklyn

Heart health, the way you live.

Understand your numbers, swap the foods you love for ones that love you back, scan products right in the aisle, and find genuinely healthy places to shop near you. No shame, no jargon — just real tools for real life on the block.

Education, not medical advice. Always talk to your doctor.

Food Swap

Oxtail, made heart-smart

↓ saturated fatsame flavor

Scanned

Aisle read

Good choice

The tools

Things you’ll actually use in the moment

Not another “eat better, exercise more” lecture. Practical tools built for the store, the kitchen, and the day you’re actually having.

Food Swap Finder

Tell us what you eat — we give you realistic, culturally-rooted swaps with the why. Shareable result cards.

Barcode Scanner

Scan a product in the aisle and get a plain-language heart read on the spot — then a better swap.

Numbers Tracker

Log cholesterol, blood pressure, and weight over time. Simple trends, no clutter.

Heart-risk check

A clear picture of where you stand — always pointed back to a conversation with your doctor.

Coming soon

Activity check-ins

Log today’s walk or home workout. Build a streak. Keep yourself honest.

Coming soon

Weight goals

Set a target, log your weight, watch the trend line. Encouraging — never a calorie diary.

Coming soon

Where to shop

Find genuinely healthy places near you

A map and list of Brooklyn markets, grocers, and farmers markets with real fresh produce — not corner stores, not “make do.” Filter by open now, distance, and what’s good there.

Browse the directory

🗺️ Map of healthy spots

Tap to explore markets, grocers & farmers markets near you.

Better together, block by block

Check in daily, keep a streak, join small challenges with neighbors. The part that makes it stick.

Start your streak
🔥 7-day streak🚶 Walk club🥗 Produce challenge